Yesterday President Bush officially endorsed Senator John McCain as the Republican President nominee and unofficially transferring the symbol and head of the Party to McCain. President Bush pledged to campaign for McCain and will start fundraising for the national committee.
Does this endorsement help or hurt McCain? Bush’s approval ratings hang in the 30% range but he continues to have much higher ratings with people who consider themselves conservative. McCain could definitely use help courting the base that are skeptical of his conservative credentials. But general elections come down to independent and moderate voters, an area where the President is very unpopular. Independent voters seem to have been responding to this message of change that the Democrats have been using getting and too cozy with the President might turn off these voters who are ready for a new direction.